I had this coffee for the first time at the Schloss Café in Nanstein outside Landstuhl, Germany in 1995. WOW!! I didn't know it then, but I've been addicted to this brand ever since then. It has the best taste of any coffee I've ever tasted, and I've tasted coffee all over the world. From the US, to Europe, to Asia, to Africa, to Central America, I've never had better than Jacobs. And, you don't even need to add anything to it for that great taste!!