If there are any other German coffee snobs( that is what my husband calls me) out there, they probably know all about the excellent taste of this particular German coffee. So this is mostly for my American friends that have come to appreciate the roasting expertise of German coffee manufacturers that I'm addressing this note to. Please try this coffee. It is the smoothest, richest most pleasantly roasted bean that I know of. There are other brands that I like, such as Tchibo, Helmut Sacher, Eduscho or the Dutch Douwe Egberts, but none compare to the flavor of Crema D'Oro. Even Dallmayrs' Prodomo doesn't compare. Nor the Espresso D"Oro in my opinion, since that one tastes a bit burned to me. So try this one, you will not be disappointed.